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Mr Bojangles sells fine jewellery from affordable pieces in silver from £25 generating volume sales and high end gold and platinum life event pieces at £5000 plus. We currently only deliver to UK customers.In the main our products are about love and relationships. Yes we will sell some items direct to the end user but mostly what we sell is gifted as a gesture of love and marking a life event. This may be engagement, wedding, birthday, anniversary, giving birth, Christmas, Valentine's day or simply when a partner wishes to emphasise their feelings or even ask for forgiveness. The target market then is people on the dating scene and people in a loving relationship.  